In the fast-paced world of online food delivery, having the right market intelligence and staying ahead in the competitive landscape is crucial. At Swiggy, we recognise the challenges restaurants face in this competitive landscape. That’s why we’ve created Swiggy’s Market Intelligence Dashboard—a tool that provides detailed insights into how you are performing in comparison to similar players in the market.
Navigating the Dashboard: A Closer Look
The dashboard gives a nuanced and hyperlocal view by providing insights into the distribution of the consumer’s wallet share in the existing competitive landscape.
The tool covers insights for partners PAN India across 350+ cities and 9000+ consumer zones and is anchored on 30+ key metrics related to business and operations. An average of ~30 similar players have been considered for each partner from their respective cities and zones.
It comprises five main tabs, each offering unique insights to help you outshine the average market performance. Whether you’re a seasoned restaurateur or a newcomer to the industry, this user-friendly tool provides the information you need to thrive.
Overview Tab: Gain a holistic view of your restaurant’s performance compared to average market performance, with key insights spanning business, operations, customer, and spending metrics. This tab provides an overall score (on a scale of 1-100; 1 being the lowest and 100 the highest) as well as scores in all four mentioned areas for each outlet, compared to the market competition. The better your performance is in the market, the higher your score will be.
Business Metrics Tab: Delve into crucial business indicators such as order growth and average order value, benchmarking your restaurant against market standards and competitors.
Operational Metrics Tab: Assess operational efficiency by analyzing metrics like cancellations, availability, and complaints, ensuring your restaurant delivers top-notch service consistently.
Funnel Metrics Tab: Understand customer behaviour and conversion rates, optimizing your menu offerings and identifying areas for improvement.
Spend Metrics Tab: Monitor your marketing investments on Swiggy, evaluating the effectiveness of ads and discounts compared to the market.
Swiggy’s Market Intelligence Dashboard is a powerful tool for restaurants in the online food delivery industry. It provides nuanced insights on market competition, customer behaviour, and more, empowering owners to make informed decisions and stay ahead.
Whether you’re assessing business performance, analyzing operational metrics, or monitoring marketing spends, this dashboard has you covered. Unlock your restaurant’s potential and outshine the competition with Swiggy’s Market Intelligence Dashboard today!
Click here to learn how to use the dashboard: User guide
The dashboard is available to all of Swiggy’s 300,000+ restaurant partners to use in a self-serve format. For further questions about this, please write to partnerinsights@swiggy.in
