Picture this: a small local eatery in Mumbai suddenly sees a surge in orders, thanks to a single link shared on social media. Meanwhile, a nationwide coffee chain unlocks thousands of additional orders overnight through a similar strategy. What’s the secret behind their success? Swiggy’s Smart Links!
What are Smart Links?
It is a unique link with which restaurants can promote their brand on social media and redirect customers straight to their menu page. It’s a simple yet powerful way to reach customers across various social media platforms like WhatsApp, Instagram, Facebook and more.
Smart Links offer a host of benefits for restaurant partners:
- One Link, Many Outlets: Intelligently redirects customers to your closest serviceable outlet to them, preventing any order loss & ensuring a seamless customer experience.
- Valuable insights about your customers: Gives valuable insights & actionable data about your customer’s behaviour.
- Optimize your marketing budget based on platform effectiveness: Track the platform-wise performance of your brand & analyze which one is most effective to optimize your social media strategy.
- Easy to use & set up: Takes less than a minute to generate a Smart Link.
Restaurants today typically invest 3 to 6% of revenue towards advertising on online aggregator platforms and social media channels like Instagram and Facebook. While the aggregator platforms offer clear order attribution, tracking orders from other digital channels has been a challenge.
That’s where Smart Links come in! They help restaurants identify which platforms are driving orders, making it easier to optimize marketing efforts. And with social media playing a huge role in restaurant discovery, especially with younger customers, Smart Links is a game-changer.
Best of all? They’re completely free for all our restaurant partners!
Success Stories:
Akshay, owner of La Milano says
‘Swiggy’s innovative Smart Links feature has truly made a significant impact on our business. We’ve experienced remarkable growth, with a nearly 10% increase in sales from January to February. Our menu visibility has soared, and our M2O has also organically expanded over the past two months.
Our brand growth for this month stands at an impressive 13%, a testament to the efficacy of Smart Links. Its impact on our business is undeniable, evident in the positive trajectory we’ve experienced over the past two months. Smart Link isn’t just a great product; it’s a game-changer for brands looking to boost their business. We’re thrilled with the results we’ve seen so far and excited about the future possibilities Smart Links holds for our brand.’
Abhilasha Katwale, owner of Tibb’s Frankie says
‘The user-centric interface and seamless integration of Smart Links have not only streamlined our campaigns but also empowered us with actionable insights. Swiggy Smart Links have significantly simplified our digital marketing strategies, allowing us to navigate through various channels with ease. Moreover, they have seamlessly supported our offline activations, facilitating communication about online ordering alongside store visits. Great job, Team Swiggy!’
Furthermore, Smart Links aren’t just driving growth—they’re also serving as a powerful tool for acquiring new customers. A staggering 59% of Smart Links orders are from new users, showcasing the effectiveness of Smart Links in expanding the customer base.
What’s even more impressive – the top 20 brands on Swiggy received a minimum of 20% new user orders via Smart Links! This shows the immense value of this innovative tool in attracting and engaging a fresh audience.
Get Started with Smart Links:
Ready to see what Smart Links can do for your restaurant? Head to the Swiggy Owner app and click on ‘Grow with Smart Links’ as seen below.
Watch this simple tutorial video to learn how to set up Smart Links and supercharge your brand!
Conclusion:
With Smart Links, Swiggy is redefining the landscape of restaurant marketing, offering partners a powerful tool to expand their reach, engage customers, and drive growth. Whether you’re a small local eatery or a nationwide chain, restaurants of all sizes can level the playing field and compete in the digital marketplace.
20,000 + partners are already using Smart Links and enjoying the benefits! Don’t miss out on the opportunity to elevate your restaurant’s online presence. Try Smart Links today and witness the difference firsthand!
