National, August 14, 2024 – Swiggy, India’s leading on-demand convenience platform today announced the launch of Swiggy UPI, integrating National Payments Corporation of India’s (NPCI) UPI Plug-in solution to deliver faster in-app payment experience for customers. With this integration, users can now complete UPI transactions without leaving the Swiggy app, reducing the payment process from five steps to just one.
This new feature powered by Juspay’s HyperUPI Plugin, significantly streamlines the overall payment experience by eliminating the need for the redirection to third-party UPI apps.
In April 2024, Finance Minister Nirmala Sitharaman highlighted that India recorded approximately 131 billion UPI transactions. As UPI continues to gain popularity, the National Payments Corporation of India (NPCI) is encouraging more entities to integrate UPI services.
This move by Swiggy is designed to minimize transaction time and boost efficiency. By removing the redirection to third party apps, Swiggy UPI gives a simplified and delightful user experience cutting transaction time from over 15 seconds to just 5 seconds.
Anurag Panganamamula, Head of Revenue and Growth at Swiggy shared, “We are excited to introduce our UPI experience to our customers. This feature aligns with Swiggy’s mission to enable unparalleled convenience to consumers as UPI emerges as one of the most preferred payment methods. By massively simplifying the transaction process and reducing payment failures, we are confident this feature will significantly enhance the consumer experience on Swiggy.”
How to set up Swiggy UPI
Customers can complete their one-time setup process to link their bank accounts by going to the app’s payment page and selecting Swiggy UPI. Post this setup, for every transaction, they will only need to enter this UPI PIN, ensuring quicker transactions.
Moreover, the in-house plug-in experience will immediately inform customers of any issues such as insufficient funds, incorrect credentials or technical issues, in the payment journey, allowing them to take informed actions and complete their payments successfully.
About Swiggy:
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 25+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
