The Explore feature helps users skip their usual and try new dishes and restaurants
For nearly a decade now, Swiggy has been providing users with highly personalised and intuitive dish and restaurant recommendations. But as users go from ordering a couple of times a month to a couple of times a week, the appetite for discovering something new and unusual has grown. Introducing ‘Explore’ – a new feature that will transform your dining experience from familiar comfort to mouthwatering discovery.
Why ‘Explore’?
Picture this: You’re browsing through Swiggy on a Friday night, feeling a sense of déjà vu as you scroll past your go-to dishes and restaurants. You crave something new, something different, but you’re unsure where to start. This is where ‘Explore’ steps in.
‘Explore’ is rooted in a simple yet profound observation – ‘Aaj kuch naya try karte hai’ (let’s try something new today). Many users are eager to venture beyond their usual choices but often don’t know where to begin. Whether you’re looking to try regional gems, and global cuisines, or uncover legendary local restaurants while travelling to a different city, ‘Explore’ is your gateway to a world of new tastes.
What ‘Explore’ Offers
- New Dish Suggestions: Find new curated dish suggestions similar to your favourites, offering a fresh twist on familiar flavours. Whether you’re a fan of spicy Indian curries or indulgent Italian pastas, ‘Explore’ recommends dishes that align with your taste preferences.
- New Restaurant Recommendations: Discover eateries you’ve never ordered from before, curated to match your tastes and preferences.
- Legendary Restaurants: Explore iconic restaurants in your city or while travelling, renowned for their unique taste and culinary significance.
- Trending and Most-Ordered: Stay updated with the hotspots that are currently trending and see what others around you are loving.
Each recommendation has reasons and social proof to help you choose, ensuring every meal is a culinary adventure.
Want to try something new today?
Saurabh form Bangalore uses food delivery 4-5 times a month. On a typical Friday night, he and his wife spent 15 minutes debating what to eat even before opening the Swiggy app. When they discovered the ‘Explore’ option, their decision-making transformed. They found Khanposh, a hidden gem specializing in Awadhi cuisine, and the experience was delightful. For Saurabh, ‘Explore’ turned a mundane task into an exciting culinary journey.
“The new ‘Explore’ feature opens up a whole new world of food discovery. It makes finding new and exciting restaurants and dishes easier and more fun. With ‘Explore,’ we’re not just about convenience; we’re helping users enjoy a wider variety of flavours and supporting a diverse food culture. It’s all about making your dining experience more interesting and vibrant.”– Rohit Kapoor, CEO – Food Marketplace
A Win-Win for Restaurants and consumers
While ‘Explore’ is a fantastic feature for users, it also offers benefits to restaurants as well. Many hidden gems and new establishments can go unnoticed because people simply don’t know about them. With ‘Explore,’ these restaurants can showcase their unique offerings to a broader audience, attracting new customers and demand.
Sandhya Seshadri, the owner of Choux Box Patisserie, shares her experience: “I was relying heavily on social media to attract customers. With Swiggy’s ‘Explore’ feature, we’re reaching more people who are excited to try something new. It’s been a game-changer for us.”
Swiggy’s ‘Explore’ feature is more than just a new addition to our platform; it’s a celebration of culinary diversity and a testament to our commitment to enhancing your food experience.
So, the next time you’re in the mood for something different, let Swiggy’s ‘Explore’ feature guide you. Say goodbye to monotony and hello to a world of culinary adventures!
